At its National Dealer Conference held recently and broadcast online due to Covid-19 restrictions, Suzuki GB PLC named the winners of its annual Dealer of the Year awards with Pearson being crowned National Dealer of the Year.

Prior to the online announcement, all dealerships within Suzuki’s nationwide network were evaluated using the same criteria to determine the regional, national and customer service winners. They were assessed on the percentage of target sales achieved, the finance penetration percentage, the Sales Customer Satisfaction Index (CSI), the Service CSI, Customer Retention, the number of parts sold as well as quantity of accessories sold. The figures were then aggregated on a balanced scorecard to reveal the top dealer in each of the categories.

Six businesses received Regional Dealer of the Year awards. These were Pearson (Renfrewshire), Luscombe Suzuki Leeds (West Yorkshire), Ludlow Motors Suzuki (Shropshire), Newmans Suzuki (Hampshire), Sportif Suzuki (Oxfordshire) and Tracks of Exeter (Devon).

The top honour of National Dealer of the Year went to Pearson..

Dale Wyatt, Director of Automobile at Suzuki GB PLC, said: “It is an honour to recognise the   achievements of our network over the last twelve months which are made even more important due to market conditions and the heavy restrictions we are currently experiencing. We would like to congratulate all our award winners, they have shown exemplary standards of work and customer service, and without them, we would not be in the strong position that we find ourselves in today as we begin the new year. Congratulations, and we look forward to enjoying further success and a more formal celebration together later in 2021.”